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L’Oréal Paris ranked most valuable personal care brand for the fifth consecutive year.
June 6, 2017
By: Melissa Meisel
L’Oréal Paris is the world’s most valuable personal care brand for the fifth consecutive year, according to the 2017 BrandZ Top 100 Most Valuable Global Brands ranking announced today by WPP and Kantar Millward Brown. It increased its brand value +2% to $23.9 billion over the last year following successful strategies to build loyalty and become more customer-centric. Lancôme (the fourth most valuable personal care brand) and Shiseido (no. 13, up from no.14 in 2016) were the fastest risers, both ...
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